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Tom Lane, typographer
Sallie Reynolds Allen, designer
Elliott Allen, writer
Studio 32 North, design firm
35 Maple Street Spirits, client
“Taking cues from the whiskey's name, Bib & Tucker, and the era in which the term was commonly used, the bottle is an enlarged amber flask, replete with a deeply embossed type logo and scrolled embellishments. The ornate hand-lettering, hemp thread and circular, bobbin label–like sticker serve to underscore the fancy attire that ‘bib and tucker’ refers to. The tagline ‘Why it’s a fine time to drink’ further plays up grand, celebratory occasions.” Typefaces: Engravers Gothic, Italian Typewriter.
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