“Your World Awaits is a rebranding campaign for Air Canada and its new Boeing 787 Dreamliner. The creative had me merging portraits shot over one week in studio onto various landscapes from all over the world. I had to find a way for the two images to work in harmony, as if double exposed but in a perfect way. It was an enormous challenge: sometimes a building or landmark would line up with a face and look like bad teeth or reptile skin. I worked with a retoucher for months, and together we created 130 finals. The successful end result inspired the campaign’s motion spots.”
