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Indego Design, design firm
Ashtag, client

“On this mooncake packaging for Macao-based coffee and dessert shop Ashtag, the ‘lunar lotus’ symbolizes the journey from the moon to discover the details of Macao, the land of the lotus flower. Based on the theme, we used a series of imaginative geometric images and rotational symmetry to delicately integrate Macao’s world heritage into the packaging. The stylish, contrasting color palette redefines the brand’s charm and elegance. We also used bamboo as the packaging material for the gift box to highlight the traditional culture of the Mid-Autumn Festival, and the gift bag is made of a special recyclable paper. The project illustrated Mandarin Oriental—Macao’s young, hip and innovative side—which is closely linked to traditional Chinese culture as well as the city’s world heritage and constantly seeks to explore the possibilities of interaction between Eastern aesthetics and diverse cultures.”

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