“The brand name we proposed came out of research in art history and linguistics: beatific means ‘blessed,’ an inner communion with the divine and the sharing of its spiritual light, its splendor and glory. In our identity, Beatific is the meeting point of beauty and science, and we designed everything on this axis. Abstract drawings lightly pattern the translucent packaging, complemented by a palette of four iridescent hues and elegant, serious typography. We continue our work on this visual language by designing stands, publications and other collateral for the company. Our design attempts to forge a relationship between the miraculous and the scientific; reality has often proven that they are not so far apart.”