Belu heralds a new approach to a clean water world as the first UK-based not-for-profit bottled water brand. A simple glass bottle with a dynamic image of a spring back-projected through the front, combined with clear typographic branding, sets Belu apart. Belu upholds its environmental approach by sourcing the best water supply in the country in which they sell. This enables more eco-friendly distribution and logistical operations, avoiding unnecessary transportation.