“BrainDead Brewing is a new brewpub where craft brew nerds and craft brew newcomers can come together over a unique selection of BrainDead and other local beers. To reflect its irreverent and off-the-wall style, we developed the brand to have a loose, almost unfinished quality, using everything from hand-drawn typography to quirky illustrations. Copywriting set the tone with lines like ‘Beer. Food. Good.’ and ‘Don’t Overthink It.’ that embrace the BrainDead brand.”
