“The annual Summer Picnic is a favorite tradition at Yahoo, and we centered this year’s theme on the idea of summer camp. We took inspiration from traditional camp iconography and patterns, as well as Yahoo’s brand font Gotham, to create a fun, friendly custom typeface for the event’s mark that evoked days past. The typeface was used in the event’s design collateral, from promotional posters to pennants.” 18 × 30, 4-color, inkjet on heavy weight matte-coated paper. Typeface: Gotham Book, Gotham Thin.
