"Heineken is a major sponsor of Champions League Football (soccer for you Americans) and needed a big idea that would work in 10-, 20-, 30-, 60- and 90-second TV formats, any or all of which could run in any order during a single game. It needed to run in 45 countries, obey 45 different national rules for beer advertising and not insult any one custom. Oh, it also needed to connect the brand to the sport and support our overall brand position of ‘elevated authenticity.’ The result: a football game played 'round the world. The modular format allowed it to be cut 100 different ways, which it was." “One Big Game” :TK(Open on a tense Champions League Football game in progress. One of the players eludes a defender, takes aim at the goal and unleashes a mighty kick. It ricochets off the goal post, straight up into the air. As the entire crowd looks up, the ball sails out of the stadium into the middle of a traffic jam. Dozens of pedestrians immediately give chase. It’s a crazy scene, people dodging traffic. Ball is passed to a man on top of a parked car, who kicks it out of the frame. Cut to a man brushing his teeth in a European hotel, while watching a game show on TV. Incredibly the ball drops into the midst of the show. The host knocks down several bikini-clad contestants chasing the ball and kicks it into the window of an apartment, smashing a vase. Three young guys give chase, kicking the ball out a window, narrowly missing a man who’s sitting on the toilet. The ball drops into a rural, outdoor wedding. The game is on until the bride sends the ball into the middle of a raucous Tomatillo Festival in Spain. The ball finds its way to a guy on the back of a truck full of tomatoes. He sends it onward…and back into the stadium where it all began. The stadium is empty, but not for long, as thousands of fans, players and referees come pouring back in. The first fan to reach the ball kicks it back into the sky, onward to destinations unknown. Cut to image of Champions League Football rotating in space like the earth)Super: Welcome to Champions PlanetSuper: Heineken. Meet you there. Super: Proud sponsor of UEFA Champions League.