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John Fiorucci, photographer
Mike Mulik, art director
Subtle Composites, retoucher
Holmes & Lee, ad agency
Reason Partners, client
Loss of wildlife habitat and the degradation of water, soil and air throughout earth's ecosystems are genuine environmental concerns in a world preoccupied with arguments about global CO2 emissions. It's time to address the bigger picture on all fronts. In the form of billboards, in a sense teaser ads, these images direct viewers to a Web site, reasonpartners.org, where they can learn more about how pollution and human behavior have affected wildlife habitats and also how to get involved with the featured charities.
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