We were asked to help inform Gateway Arch visitors about the many destinations and activities around the St. Louis Riverfront area. The Core of Discovery brand established a main identity with strong, related secondary brands for additional destinations and tours. It's an open-ended system; we add additional destinations regularly. The sub-brand 'badges' help Core of Discovery visitors to identify places they explored on maps, online and in Core-wide passports. Typefaces: Champion Gothic, Ironmonger Extended.
