Location: Lincoln, Nebraska, and www.groundedideas.com.
Duration: Five years.
Staff: Twelve, including founders Yayle Roncka and Tim Siedell.
Education: Yayle Roncka, Art Center College of Design, Pasadena; Tim Siedell, University of Nebraska in Lincoln.
Cultural Influences: Lee Friedlander, Stan Lee, Lee Clow, The Beach Boys, Apple, the very real Midwestern work ethic, Buster Keaton, Dewalt, Federico Fellini, Walt Disney, Evel Knievel, The Twilight Zone, Strat-O-Matic Baseball, Roland Young, Krispy Kreme, Dr. Seuss, C.S. Lewis, Orson Welles, Stan Getz, ESPN, The Pixies, This Old House, Howard Gossage, Conan O 'Brien, Ray Bradbury, Harold Lloyd, George Brett of 1980, Dave Matthews Band, Nikon, Teddy Roosevelt, The Jam, College Football, 4x4 burgers at ln-N-Out, Paul Rand, plus all those life experiences—good and bad—gained by growing up in a place as far from New York and Los Angeles as you can get at the same time.
Environment: A former strip club. Now a wide-open studio with 16-foot ceilings, exposed brick, and 100-year-old hardwood floors. No individual offices. Huge walls often covered with ideas. Lots of natural light. Even more music. No receptionist. Confused delivery people wandering around trying to get signatures.
Philosophy: Fusebox is a brand communications studio, not a traditional advertising agency. Whether it's product enhancement or more traditional communications tactics, we freely go wherever the needs of the brand may take us. We once redirected a client's entire advertising budget into paint and light fixtures.