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Mitch Markussen, art director
Mike Holicek, writer
Gary Mueller, creative director
Independent Studios, editor
Independent Edit, audio mixer
Rob Fischer, director
Mary Pat Cupertino-Fischer, producer
Terri Burmester, agency producer
Serve Marketing, ad agency
Milwaukee Health Department, client

Hidden Camera :30 (Open on a bedroom at night seen through a hidden camera. The time appears in the lower corner. A woman in pajamas enters the room, climbs into bed and turns off the lamp on the nightstand. Time-lapse footage of the woman tossing and turning throughout the night. Her body changes positions frequently, moving across the entire mattress and getting tangled in the sheets. This goes on for six to seven seconds. SFX: Video quickly rewinding. (Video rewinds to where the woman comes to bed, but this time she's holding her small baby. She places the baby on the bed and lies down next to her) SFX: Baby noise. Super: Still think sleeping with your baby is a good idea? (She turns off the lamp) Super: The safest place for your baby is in a crib. For a free Pack 'N Play call 414.286.8620. Logo: City of Milwaukee Health Department

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