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Scott Thares, type director/designer/creative director
Wink, design firm
Honey & Mackie's, client
Honey & Mackie's is an ice cream shop for children that caters to parents. The ingredients in their ice cream creations are all natural, organic and locally grown. The name of the establishment comes from the nicknames of the owners' children so the branding and packaging is modern, authentic and kid fun. Typefaces: Banana Split, Cooper, Cottonwood, Futura, Garamond, Trade Gothic.
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