JUMP! Creative is a boutique, event management and marketing company. The original brief: Build a new Web site that would renew the customer perception of JUMP! However, this wasn't possible without first visiting the JUMP! identity. It was recognized by all involved that a new Web site on its own would fail if the complete JUMP! experience was not presented across the board. Hence the Web site was put on hold and the JUMP! identity became the first initiative.
