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“Online dating service Match was in the game for more than 25 years, having pioneered the category far before ruthless swiping became ubiquitous. Working with its executive product, design and marketing teams, we overhauled the brand as a seasoned dating concierge. We carefully updated its logotype, moving the heart symbol from the superscripted, mathematical placement to a position punctuating Match’s single promise: sparking romantic conversations.”

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