Juan Carlos Pagan/
Craig Ward, typographers
Rodrigo De Castro/
Joao Unzer, assistant typographers
Juan Carlos Pagan/
Niral Parekh, designers
Jeff Scardino, writer
Tony Bartolucci/
Colin Lapin, associate creative directors
Rich Sharp/
Mike Sullivan, group creative directors
Menno Kluin, executive creative director
Matt Eastwood, chief creative officer
Bill Wadman, photographer
Christie Dwyer, production manager
DDB New York, ad agency
New York Lottery, client
When Powerball doubled its jackpots, it gave New York Lottery players the chance to win gigantic amounts of cash. How do you make print ads that communicate such a big event? By literally making them out of money. We enlisted the help of Craig Ward to create a font using nothing but cash. The process was painstaking, but the result was worth every cent. And now the ads, just like the winners, are made of money.
