As part of a new product launch campaign for NewPage's Sterling Premium, we created a poster for the 2012 HOW Design Conference. Our approach focused on craftsmanship, the relationship between design and paper. We collaborated with letterer Jackson Cavanaugh to create a beautiful and timeless message challenging the way designers and the industry think about paper as a communication tool. 24 x 35, 4-color, plus gloss and dull varnishes.
