Loading ...
Queenie He/James Qu/Max Trulles/Dan Zimmerman, designers
Michael Delaney, Nike Brand Design, design director
Isaac Perry, Paradox Media, writer
Nike, client

LeBron James is unstoppable, demonstrated by his on-court versatility. He plays every position and is a force at both ends of the court. The LeBron Six Experience at Nike 706 in Beijing, deconstructed LeBron's game. LBJ was captured and presented to his fans, using hologram technology, projected inside six telescopic, chandelier exhibits. At the flick of a switch, the chandeliers retracted to reveal a premium basketball court, where Chinese kids put their inspiration into action.

X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In