Nissan's Shift_2.0 microsite heralds the launch of five new Nissan models with creative approaches tailored for each vehicle's target audience. It serves as the centerpiece of an integrated online/offline national campaign for Nissan. This site serves as the centerpiece of an integrated online/offline national campaign. Each vehicle is presented in its own environment according to the traits of the target buyer; visitors can explore the car and its features in the context of real-world experiences.

• An incredibly successful use of technology that includes engaging video vignettes and video hosts combined with films, art and music.

• The developers were able to keep the site's core file size low and to progressively load over 350MB of movies, music and media.

• By including small sections on upcoming artists, musicians and filmmakers, it aligns each model with artistic expression