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Erik Holmdahl, art director
Mark Chalmers, creative director
Scott Goodson, executive creative director
StrawberryFrog, Amsterdam, ad agency
Tiger, client
"One of many examples of how we've been leveraging all things timely, cool and Japanese for the Onitsuka Tiger brand. When Japanese Transformers made their splashy debut, we immediately leveraged the buzz, and created our own version, out of Tiger sneakers. The image was used in posters and print."
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