In collaboration with freelance illustrator Mosa, London-based digital and branding agency Fox Créateur created an interactive presentation for OT-24, a new professional private-hire vehicle and taxi company that services the London area. Elegant interactive illustrations and parallax storytelling highlight the brand, while an animated quiz breaks down the key value propositions, giving users a sense of whether OT-24 is a suitable service for them. “The very basic idea for the visual side was to stand out from the competitors with the use of illustrations only,” says Fox Créateur’s user experience designer Darius Krisiunas. The site performs as the landing for OT-24’s online presence, and the web component of a campaign, also designed by Fox Créateur, that included a new brand name, branding system, online ads, brochures and a direct mail campaign.