“Strategy Thinking Issue 5 is a typographical exercise that celebrates two milestones: achieving a network of five international studios and printing the fifth of the Thinking Book series, a self-produced publication series that we use to showcase our work and thinking. With Strategy Thinking Issue 5, we briefed all strategy designers to create a bespoke typographical design of the number ‘five.’ Five ‘fives’ were selected and printed to create a limited edition set of cover sleeves for the five issues of the Thinking Book. The brief was wide open: no limits, all imagination, all craft.” 112 pages, plus cover, 7 1/2 x 10, 5-color, perfect bound. Typefaces: Franklin Gothic, Miller.