The following is a brief, 60-year overview of the evolution of creativity in visual
communications and its relationship to society, culture and technology. First created
20 years ago for our 40th anniversary, this timeline was expanded for our 50th anniversary,
and now again for our 60th.
We’ve included projects and campaigns that have been noted as influential by our
competition judges, other published sources or individual creatives. Work from the
most recent years was chosen solely from our Annuals due to the absence of corroborative
sources. Space constraints limited our coverage to work from the United States and
Canada, and the positioning of work is approximate; exact dates are often difficult
to ascertain due to a lack of public documentation, conflicting dates found in multiple
sources and project durations that span more than a year.
Our selection is not intended as a comprehensive history; it is, of course, open
to debate as you will certainly cite different projects as having an influence on
your own career as a creative professional.
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1959
Frank Lloyd Wright dies
Barbie introduced
IBM 401 computer
Xerox photocopying machine
Cuba: Castro takes power
France: de Gaulle becomes president
Hawaii becomes 50th state
George Grosz dies
Robert Noyce creates planar integrated circuit, allowing commercial development
Communication Arts first issue
Monet exhibition poster: Norm Gollin
Litton annual report: Robert Miles Runyan & Associates
“Around the world” ad for IBM: Benton & Bowles
NASA “meatball” logo (revived in 1992): James Modarelli
1960
Kennedy and Nixon debate on television
U2 spy plane shot down
Ornette Coleman releases Free Jazz
US nuclear sub circumnavigates Earth underwater
John F. Kennedy elected president
Exodus film logotype: Saul Bass & Associates
Westinghouse logo: Paul Rand
International Paper logo: Lester Beall
Eagle Shirtmakers print ad: Weiner & Gossage
Hunt Foods print ad: Young & Rubicam
VW Beetle print campaign begins: Doyle Dane Bernbach
Parisian Bakery identity: Marget Larsen
Saul Bass designs title sequence and directs shower scene for Alfred Hitchcock’s film Psycho
1961
Newton Minow, FCC chairman, lambastes TV as a “vast wasteland,” calls for more federal regulation; the same day, Hubert Humphrey calls TV “the greatest single achievement in communication that anybody or any area of the world has ever known"
First manned space flight, Yuri Gagarin orbits Earth
Thalidomide birth defects
Alan Shepard first American in space
Amnesty International formed
Berlin Wall constructed
Ernest Hemingway kills himself
Assassination of Dominican Republic president Rafael Trujillo Molina
MIT develops first time-sharing computer
Hillside Press logo: Keith Bright
Chun King TV commercial: BBDO, agency; Freberg Ltd., production company
CBS Television Network print ad: Lou Dorfsman/Al Amato
Wolfschmidt vodka print ad: Papert, Koenig, Lois
Eros magazine: Herb Lubalin, art director
United Parcel Service logo: Paul Rand
Helvetica (Linotype), a reinterpretation of existing Grotesks by Edouard Hoffmann and Max Miedinger in 1957, becomes one of the most widely specified typeface families in the US during the ’60s and ’70s. Redesigned and expanded as Neue Helve
1962
Marilyn Monroe dies
Campbell’s Soup Cans: Andy Warhol
Seattle World’s Fair: Man in the Space Age
Cuban Missile Crisis
John Glenn becomes first American to orbit Earth
The Jetsons
Anthony Burgess’s novel A Clockwork Orange
Holiday magazine: Frank Zachary, art director
Show magazine: Henry Wolf, art director
National Broadcasting Company ad: Chermayeff & Geismar, designers; McCann-Erickson, agency
1963
Martin Luther King Jr. gives “I Have a Dream” speech
First interracial network commercial: Wisk detergent
Roper poll shows 36% of Americans favor TV as an information source vs. 24% for print
John F. Kennedy assassinated, Lyndon B. Johnson becomes president
Édith Piaf dies
Army-Navy football game: first instant replay in television sports
Digital Equipment Corporation introduces first minicomputer
Avis Rent a Car ad campaign: Doyle Dane Bernbach
American Broadcasting Company trademark: Paul Rand
Commemorative postage stamp for the centennial of the Emancipation Proclamation: Georg Olden
Levy’s Bread print ad: Doyle Dane Bernbach
T. Eaton Co. Ltd. print ad: Jack Parker, art director
Burlington Industries annual report: George Tscherny
1964
John Orr Young chastises his colleagues for their support of cigarette advertising in his monthly newsletter
AC Nielsen Company ceases measuring radio audiences
Surgeon general’s report links smoking to lung cancer
Mary Quant makes miniskirts popular
Mandela condemned to life in prison; South Africa excluded from Olympics due to apartheid
Khrushchev ousted from power
G.I. Joe, first “action figure” doll for boys, introduced
Martin Luther King Jr. receives Nobel Peace Prize
Escalation of Vietnam War
Cassius Clay wins heavyweight crown
Beatles first US concert
Lyndon Johnson political TV commercial (during his campaign against Barry Goldwater); the “Daisy” TV commercial of a girl picking daisies cut with a countdown to nuclear explosion was shown only once: Doyle Dane Bernbach, agency; Tony Schwar
Coty lipstick print ad: Papert, Koenig, Lois
Mobil corporate identity: Chermayeff & Geismar
“The blind are also color blind” newspaper ad during debate of Civil Rights Voting Guarantee Bill: Carson/Roberts
The White Father book cover: Milton Glaser
Chivas Regal print ad: Doyle Dane Bernbach
Talon trade ad: Delehanty, Kurnit & Geller
Fuller Paints Company logo: Saul Bass & Associates
1965
First appearances at local Washington, DC franchises by Ronald McDonald
IBM “introduced programmed composition for the paper tapes driving Linotype machines”—“basis of computer typesetting” or “The notion of storing type as mathematical formulae in digital form introduced by the German firm Hell”
Warning labels required on all cigarette packages
Winston Churchill dies
Malcolm X assassinated
Riots in Watts, Los Angeles
Great Northeast blackout
Le Corbusier dies
New York subway system map: Vignelli Associates
Chicago magazine: Carl Regehr
Knoll International corporate identity: Unimark International
Rebellion, in denim blue and Carnaby Street brights from London, gives the decade a youthful look
1966
First concerts by Velvet Underground
China: Cultural Revolution begins (1966–1976)
Anti-Vietnam demonstrations in US
Dr. DeBakey implants first artificial heart during surgery
India: Indira Gandhi becomes prime minister
Maxfield Parrish dies
Alka-Seltzer: “Man vs. Stomach” animated TV commercial: Jack Tinker & Partners, agency; Electra, production company
Exxon logotype: Raymond Loewy
Mother & Child masthead: Herb Lubalin/Tom Carnase/Alan Peckolick
Psychedelic poster: Wes Wilson
Mobil (public service anti-drunk-driving print ad): Doyle Dane Bernbach
Volkswagen “floating Beetle” ad: Doyle Dane Bernbach
1967
TV stations required to give equal time to anti-smoking messages
Expo 67, R. Buckminster Fuller designs US pavilion
Six-Day War
Che Guevara executed
Dr. Christiaan Barnard performs first successful heart transplant
Bob Dylan poster: Milton Glaser
Hunt-Wesson Foods print ad: Young & Rubicam
Che Guevara cover for Evergreen Review: Paul Davis
Public Service newspaper ad: Doyle Dane Bernbach
1968
Student riots in France
Martin Luther King Jr. assassinated
Czechoslovakia invaded
Mexico City Olympics
Stanley Kubrick film 2001: A Space Odyssey
North Korea seizes the USS Pueblo
My Lai massacre
Richard Nixon elected president
Robert F. Kennedy assassinated
CBS News “Black History” series newspaper ad: Lou Dorfsman
Mexico City Olympics stamps: Lance Wyman/Peter Murdoch and Associates
Woolmark trademark: Francesco Saroglia
Los Angeles County Human Relations Commission newspaper ad “Is your neighborhood all-white or all-American?”: Chiat/Day
John Wanamaker newspaper ad: in-house
Esquire magazine cover: George Lois
1969
Mary Georgene Berg Wells Lawrence earns $225,000/year, highest salary for a woman in the world
NAB Code Authority lifts ban on advertising of feminine hygiene sprays and powders
Vidifont introduced by CBS Television; one of the first electronically generated typefaces for TV
Public Broadcasting Service begins
First Concorde flight
Richard Nixon becomes president
Woodstock
France: de Gaulle resigns, Pompidou elected
Libya: Gaddafi takes power
Tate-LaBianca murders; Manson arrested
News reports of the My Lai massacre
Chappaquiddick
Apollo 11—Neil Armstrong first person on the moon
Saturday Evening Post folds after 148 years
US troops first withdrawn from Vietnam
The National Urban Coalition (the Advertising Council), various celebrities and Hair cast members sing “Let the Sunshine In” TV commercial: Ketchum, MacLeod & Grove, agency; MPO Videotronics, production company
Vietnam War protest poster: Art Workers’ Coalition
ITC Avant Garde Gothic: Herb Lubalin/Tom Carnase
Direction Sports print ad: Chiat/Day
American Airlines poster: Fred Troller Associates
West magazine: Mike Salisbury
Friends of the Earth “Memo to the Fur Industry” trade ad: Freeman, Mander & Gossage
1970
Solzhenitsyn wins Nobel Prize for literature
War in Vietnam spreads to Laos and Cambodia
Chile: Allende elected
de Gaulle dies
Kent State massacre
Apollo 13 mission
The first Earth Day is celebrated in the US
The Beatles give their last studio perfomance
Bell System “bell” trademark: Saul Bass & Associates
Alka-Seltzer “Mama Mia” TV commercial: Doyle Dane Bernbach, agency; Zieff Films, production company
United California Bank “best tellers in town” TV commercial: Doyle Dane Bernbach, agency; Richards & Myers, production company
Herman Miller’s Sweet Corn Festival poster: Stephen Frykholm/Philip Mitchell
The Push Pin Style: published by Communication Arts
1971
Tobacco advertising banned on TV
Stronger warning labels against smoking required on packs
David Hockney swimming pool paintings
A Clockwork Orange film: Stanley Kubrick
China admitted to UN
26th Amendment gives 18-year-olds the right to vote
Intel invents micro-processor
The Ed Sullivan Show ends; All in the Family debuts
Photosun print ad: Warner, Bicking & Fenwick, Inc.
Official symbol for the US Bicentennial: Chermayeff & Geismar
“Swoosh” symbol: designed by student Carolyn Davidson, sold to Nike for $35
Mennen Company packaging: Ernie Smith
Perdue chicken print ad: Scali, McCabe, Sloves, Inc.
1972
Metroset introduced by MGD Graphic Systems (Rockwell International); fonts stored digitally as outlines
First antialiased digital fonts developed at MIT
NAB and networks agree to limit TV commercial time in children’s programming slots from 16 minutes per hour to 12 minutes per hour
Nixon visits China
NAB Code Authority lifts ban on advertising of tampons and sanitary napkins
Running Fence environmental sculpture: Christo
Texas Instruments produces pocket calculator
Watergate break-in
Nixon overwhelmingly reelected president
Pacific Film Archive poster: David Lance Goines
Jockey Tall Man and Big Man underwear trade ad: Levine, Huntley, Schmidt & Beaver
American Airlines poster: Doyle Dane Bernbach
1973
Senate Watergate hearings begin
First commmercial fax machines
First oil crisis
Recession
Arab-Israeli War
Britain, Ireland, Denmark join EEC
Lyndon B. Johnson dies
Picasso dies
Roe v. Wade decision legalizes abortion
Smithsonian Traveling Exhibition poster: David Ashton
Beethoven piano concerto poster: Dan Friedman
1974
Moreno invents smart card for storing and processing computer data
Solzhenitsyn expelled from USSR and stripped of Soviet citizenship
Arafat welcomed at UN
End of dictatorship in Portugal
Nixon resigns, Gerald Ford becomes president
Hank Aaron breaks Babe Ruth’s all-time home run record
Patty Hearst kidnapped by Symbionese Liberation Army
United Airlines trademark: Saul Bass & Associates
National Zoo environmental graphics: Wyman & Cannan
NASA “worm” logo (discontinued in 1992): Danne & Blackburn
Department of Transportation symbol signs: Cook and Shanosky Associates
Earth tones marked the ’70s. Rusts, oranges, browns and the infamous avocado green often make the ’70s the butt of color jokes
Southern Airways “Orgy” TV commercial: McDonald & Little, agency; Sedelmaier Films, production company
Kawasaki “lets the good times roll” campaign: Cunningham & Walsh
1975
Steve Jobs and Steve Wozniak design the Apple I
First laser photo-typesetter introduced by Monotype
First word processors with VDTs introduced by Wang, Vydec, Lexitron and Linolex
Home Box Office launched by Time Inc.
Gunsmoke ends after 20 years
BIC disposable razor
Apollo-Soyuz mission
Death of Franco and Chiang Kai-shek
Khmer Rouge takes Phnom Penh
Start of Lebanese Civil War
Jaws is first $100 million film
End of US involvement in Vietnam
Altair 8800 first personal computer on market
Byte begins publication
7UP: live and animated Busby Berkeley–style “U N C O L A” TV commercial: J. Walter Thompson, agency; Robert Abel & Associates, production company
Hebrew National beef hot dogs “We answer to a higher authority” TV commercial: Scali, McCabe, Sloves, agency; Steve Horn, production company
Ragú spaghetti sauce “Now that’s Italian!” TV commercial: Waring & LaRosa, agency; Bob Giraldi, production company
National Air and Space Museum poster: James Miho
Wall Street Journal campaign: Jim Johnston Advertising
ITC Garamond (adapted from M.F. Benton): Tony Stan
1976
Jimmy Carter elected president
WTBS becomes “superstation” on cable TV
Cray 1 supercomputer
US Bicentennial
Roots published
Kawasaki: “Ultimate Trip” TV commercial (Hallucinogenic imagery of motorcycle ride caused this ad to be censored by ABC and CBS for being “antisocial,” “inducing people to take drugs” and “contributing to the use of drugs by motorcyclists”): J. Walter Thompson, agency; Robert Abel & Associates, production company
Campaign for North Carolina Department of Tourism: McKinney Silver & Rockett
NBC introduces new logo; discovers it to be almost identical to that used by the Nebraska ETV Network
Wet magazine launches: Leonard Koren
1977
US Supreme Court decision permits lawyer advertisements for first time
Apple Computer founded, Apple I launched
Roots TV miniseries airs
Hewlett-Packard portable micro-computer
First optic fiber phone lines
France: Centre Georges Pompidou opens
Punk music movement in England
Star Wars film
Sadat visits Israel
US tests neutron bomb
Man Ray dies
Apple II introduced; first personal computer with color graphics capability
Mao Tse-tung dies; Gang of Four coup attempt crushed by Deng Xiaoping
US National Park Service’s Unigrid system: Vignelli Associates/ National Park Service
CBS Records Chicago album cover: John Berg
“Powers of Ten” film: Charles and Ray Eames
1978
Showtime cable network launched by Viacom
Italy: Aldo Moro assassinated by Red Brigades
Camp David agreements: Sadat and Begin receive Nobel Peace Prize
Jim Jones cult suicide in Guyana
First test-tube baby born, in England
John Paul II first Polish pope
Norman Rockwell dies
Epson introduces dot matrix printer
San Francisco mayor George Moscone and supervisor Harvey Milk are assassinated by former supervisor Dan White
Fresh Paint poster: Implement, Ltd.
Bell Centennial designed for AT&T, specifically for telephone directory typesetting: Matthew Carter
Nike marathon poster: John Brown & Partners
1979
NAB Code Authority lifts ban on advertising of pregnancy test kits and “jock-itch” remedies
Adobe Systems introduces PostScript
ESPN launched
Sony Walkman
Soviet army invades Afghanistan
First laser printer-copier
Three Mile Island accident
Iran: fall of the Shah, rise of Khomeini, Iranians take US embassy and hostages
Vietnam invades Cambodia, expels Khmer Rouge
Sonia Delaunay dies
Margaret Thatcher elected British prime minister
Washburn College Bible: Bradbury Thompson
BMW North America “The Ultimate Driving Machine” print ad: Ammirati & Puris
Helvetica poster: Jack Summerford
Federal Express “When it absolutely, positively has to be there overnight” TV commercial: Ally & Gargano, agency; Sedelmaier Productions, production company
Maxell print ad: Scali, McCabe, Sloves
ITC Franklin Gothic (M.F. Benton, 1904): Vic Caruso
Fetish: The Magazine of the Material World: Doublespace
HJ Heinz annual report: Corporate Graphics
1980
CNN launched by Ted Turner
Walter Cronkite hands over CBS anchoring duties to Dan Rather
First Nielsen reports for syndicated programming
Iran-Iraq War begins
Second oil crisis
Ronald Reagan elected president
Poland: Solidarity movement led by Lech Walesa
John Lennon killed
Nikon print ad: Scali, McCabe, Sloves
Absolut Vodka print ad: TBWA Advertising
“Stars in Motion” symbol for 1984 Summer Olympics: Robert Miles Runyan & Associates
Architecture Dallas poster: Pirtle Design
Brigham Young University poster: McRay Magleby
The Napier Company jewelry print ad: Lord, Geller, Federico, Einstein
1981
FCC deregulates radio broadcasting
Page-makeup systems introduced using menus and mouse interface
First digital type foundry, Bitstream Inc., founded by Matthew Carter and Mike Parker
First AIDS cases recognized
France: Mitterrand elected president
Egypt: Anwar Sadat assassinated
First Space Shuttle flight
Iran frees US hostages
Prince Charles marries Lady Diana Spencer
Death of Bobby Sands (of the Provisional IRA) after 66 days of hunger strike
MTV launched
Sandra Day O’Connor appointed first woman justice of the US Supreme Court
First IBM personal computer
Technicolor annual report: Robert Miles Runyan & Associates
Tulip Time poster: Herman Miller Corporate Communications
Honda Motor Company poster: Needham, Harper & Steers
A Day in the Life: Rick Smolan
1982
USA Today founded
NAB TV Code struck down in US v. NAB
Home Shopping Network launched
First artificial heart transplant, by Dr. William DeVries
Falklands War
State of emergency declared in Nicaragua
Israel invades Lebanon, expels PLO from Beirut
First laptop computer—Epson HX-20
Compaq Computer Corporation founded; first IBM PC clone
Ridley Scott’s film Blade Runner, based on Philip K. Dick novel
Alaska Airlines TV commercial: Chiat/Day/Livingston, agency; Sedelmaier Productions, production company
The San Diego Zoo print ad: Phillips-Ramsey
Vertigo clothing store logotype: April Greiman
Rudy VanderLans founds and art directs Émigré
Perrier “Earth’s First Soft Drink” print ad: Waring & LaRosa
A History of Graphic Design: Philip B. Meggs
Knoll hot pepper poster: Pirtle Design
1983
Final episode of M*A*S*H
American and French scientists identify AIDS virus
Strategic Defense Initiative
Compact disc introduced
US invades Grenada
Lotus 1-2-3 spreadsheet program introduced
R. Buckminster Fuller dies
Lite Beer from Miller TV commercial: Backer & Spielvogel, agency; Steve Horn, Inc., production company
Royal Caribbean print ad: McKinney Silver & Rockett
1984 Summer Olympics poster: April Greiman/Jayme Odgers
L.J. Skaggs and Mary C. Skaggs Foundation annual report: Vanderbyl Design
Wendy’s “Where’s the beef?” TV commercial: Dancer Fitzgerald Sample, agency; Sedelmaier Productions, production company
1984
First laser printer introduced by Apple (using PostScript)
PageMaker introduced by Aldus Corporation
I.M. Pei selected to design the Grand Louvre
India: Indira Gandhi assassinated
Apple Macintosh launched
Ronald Reagan reelected president
AT&T broken up
Geraldine Ferraro runs for vice president
“1984” Apple Macintosh TV commercial: Chiat/Day, agency; Fairbanks Films, production company
Bartles & Jaymes wine cooler TV commercial: Ogilvy & Mather, agency; Pytka, production company
Rolling Stone “Perception/Reality” print ad: Fallon, McElligott, Rice
Nancy Reagan red and red or yellow power ties are ’80s color staples. Money and power were sociological earmarks of the decade. Red, black and glitter gold are fitting colors to sum up this era
Christo wraps Pont Neuf
Soviet Union: Gorbachev elected secretary general of Communist Party
Spain and Portugal enter EEC
State of emergency declared in South Africa
Great Britain and Ireland sign Anglo-Irish Agreement
New Coke introduced
Early Emigre typeface designs: Zuzana Licko
John Hancock Financial Services “Real life, real answers” TV commercial: Hill, Holliday, Cosmopulos, agency; Pytka, production company
PepsiCo: “Archaeology” TV commercial: BBDO, agency; Pytka, production company
One from a series of Shoshin Society posters commemorating the bombing of Hiroshima: BYU Graphics
Swatch watch poster parodies Herbert Matter’s Swissair poster from the 1930s: Koppel and Scher
Royal Viking Line company publication: Jonson Pedersen Hinrichs & Shakery
1986
Burger King: Herb campaign is enormous flop
Adobe Illustrator software introduced
Chernobyl disaster
Start of perestroïka and glasnost Fontographer (by Altsys) first software enabling users to design high-resolution typefaces on personal computers
Launch of first permanently manned space station
Titanic found
Challenger disaster
Channel Tunnel project announced
Libyan “line of death”
Hanna Winery label: The Office of Michael Manwaring
Zolo playsculpture: Higashi Glaser Design
Next Computers logo: Paul Rand
“I Heard It Through the Grapevine” California Raisins TV commercial: Foote, Cone & Belding, agency; Will Vinton Productions, production company
“This is your brain on drugs” TV commercial: keye/donna/pearlstein, agency; Pytka, production company
Expeditors International annual report: Van Dyke Company
1987
KRON-TV San Francisco is first major-market station to air a condom commercial
AC Nielsen introduces “people meter,” replacing diary system
Rupert Murdoch launches Fox Broadcasting Co.
Start of intifada
HyperCard introduced
van Gogh Irises sells for $49 million
World population five billion
Iran-Contra Scandal
Baby M trial about surrogate motherhood
INF Treaty signed by US and USSR to eliminate intermediate, land-based nuclear weapons
Black Monday on Wall Street
Levi’s 501 jeans TV commercial: Foote Cone & Belding, agency; Power & Light, production company
NYNEX Yellow Pages TV commercial: Chiat/Day, agency; Koetz & Company production company
American Express “Membership has its priviliges” print ad: Ogilvy & Mather
Ralph Lauren Chaps poster: Duffy Design Group
Cracker Barrel Old Country Store annual report: Thomas Ryan Design
1988
B-2 Stealth Bomber
First world conference on AIDS
George H. W. Bush elected president
Pan-Am 747 explodes from terrorist bomb over Lockerbie, Scotland; 270 die
Peace agreements in Cambodia
Pakistan: Benazir Bhutto becomes prime minister, “First woman leader in a Muslim country”
Royal Viking Line print ad: Goodby, Berlin & Silverstein
Steuben Glass “The Clearest Form of Expression” print ad: Doyle Graf Mabley
Museum of Modern Art exhibition poster: April Greiman
The Society of Text book cover: MIT Press Design
“Joe Isuzu” TV commercial: Della Femina, McNamee WCRS, Inc., agency; Travisano DiGiacomo Films, production company
1989
Madonna Pepsi-Cola commercials pulled by BBDO after one airing due to controversy over the “Like a Prayer” video
Canon color laser copier
Time Inc. and Warner Communications merge ($14 billion)
Tiananmen Square massacre
Salman Rushdie condemned to die by Ayatollah Khomeini after publication of The Satanic Verses
7.1 magnitude Loma Prieta earthquake rocks San Francisco Bay Area
US invades Panama
Sony camcorder
Romania: Ceausescu and wife executed and government overthrown
Dalai Lama wins Nobel Peace Prize
Mikhail Gorbachev named Soviet president
Berlin Wall demolished; collapse of Eastern European communist “regimes”
Eveready Energizer “Still Going” pink bunny TV commercial: Chiat/Day/Mojo, agency; Coppos Films, production company
Nike: “Bo Diddley” TV commercial, first of Bo Knows campaign: Wieden & Kennedy, agency; Pytka, production company
Channel Tunnel workers link up under English Channel
Canon Qpic still-video camera, records single frame images onto floppy disk
Reunification of Germany
Lech Walesa elected president of Poland
General Manuel Noriega surrenders in Panama
Yugoslav Communists end 45-year monopoly of power
Soviet Communists relinquish sole power
South African Nelson Mandela freed after 27½ years of imprisonment
Children’s Television Act
Hubble Space Telescope launched
Iraqi troops invade Kuwait and seize petroleum reserves, setting off Persian Gulf War
Margaret Thatcher resigns as British prime minister
First democratic election in Haiti
Global ban on CFCs, to start in 2000
Reebok “Bungee” TV commercial: Chiat/Day/Mojo, agency; Plum Productions, production company
Nike Air “Just Do It” print ad: Wieden & Kennedy
Template Gothic (Emigre) experimental typeface inspired by common plastic lettering templates but with a postindustrial twist of irregular nuances in the character shapes within the typeface: Barry Deck
Bathhouse Theatre poster: Art Chantry
Time Warner annual report: Frankfurt Gips Balkind
Bicycling West poster: Gerald Bustamante
1991
UN forces win Persian Gulf War
Many advertisers, including Procter & Gamble Co. and major airlines, pull ads during news coverage of the Gulf War
Collapse of communism in Russia; Gorbachev temporarily deposed in military coup
Founding of CIS (Commonwealth of Independent States)
Start of civil war in Yugoslavia
South Africa: end of apartheid
Russia: Boris Yeltsin inaugurated—first freely elected president
Last three hostages freed in Lebanon
Three Baltic republics win independence
Saturn “A Different Kind of Car Company” TV commercial: Hal Riney & Partners, agency; Dektor Higgins & Associates, production company
The Dunham Company boots “They get the job done” print ad: Doyle Advertising & Design Group
FF Meta (FontShop International), a humanistic sans serif typeface family: Erik Spiekermann
Everlast activewear print ad: Goldsmith/Jeffrey
IABC poster: Pattee Design
YMCA/Chicago annual report: Samata Associates
The Village Voice subscription ad: Mad Dogs & Englishmen
1992
Maastricht Treaty takes effect, creating European Union
Emperor Akihito visits China; Sino-Japanese trade agreements
UN intervention in Somalia
Yugoslav Federation broken up
Riots in Los Angeles after four officers acquitted in Rodney King beating case
Supreme Court reaffirms right to abortion
Bill Clinton elected president
Hurricane Andrew, $20.6 billion damage in South Florida alone
Johnny Carson retires
Myriad Multiple Master (Adobe Systems, Inc.), first multiple master typeface: Robert Slimbach/Carol Twombly
Knoll stationery standards: Chermayeff & Geismar
Black & Decker annual report: Cook and Shanosky Associates
1993
David Letterman leaves NBC for CBS
Final episode of Cheers
Vaclav Havel elected Czech president
Fire kills 72 Branch Davidian religious cult members as ATF assaults their compound in Waco, Texas
Israeli-Palestinian accord
Toni Morrison wins Nobel Prize for literature
Ruth Bader Ginsburg appointed to US Supreme Court
NAFTA approved
Dr. Martens print ad: Cole & Weber
Earth Technology annual report: Rigsby Design
Chicago Board of Trade annual report: VSA Partners, Inc.
WIRED magazine: John Plunkett/Barbara Kuhr
Metro Furniture brochure: Michael Mabry Design
Nike TV commercial: Wieden & Kennedy, agency; Pytka, production company
Healthtex print ad: The Martin Agency
1994
Olympic skater Nancy Kerrigan attacked
Mexican ruling party presidential candidate Luis Donaldo Colosio assassinated
Rwandan tribal warfare kills thousands
Jacqueline Kennedy Onassis dies
Major League Baseball players strike, no World Series
Nelson Mandela elected president of South Africa
Richard Nixon dies
Northridge earthquake
Dewar’s print ad: Leo Burnett Company
Racism poster: James Victore
Rolling Stone: Fred Woodward
California Fluid Milk Processor Advisory Board “Got Milk?” TV commercial: Goodby, Silverstein & Partners, agency; Propaganda Films, production company
Norwegian Cruise Line “It’s different out here” print ad: Goodby, Silverstein & Partners
World Cup Soccer ’94 environmental graphics: various design firms
Consumers buy corals, soft yellows and yellow-greens. Effects such as pearlescent, iridescent, holographic and metallic are changing the future of color
1995
Republicans take control of Congress
US Shuttle rendezvous with Russian space station Mir
Kobe earthquake
Singer Selena slain in Texas
Oklahoma City federal building bombing
Fighting escalates in Bosnia and Croatia
Israeli prime minister Yitzhak Rabin slain by Jewish extremist
Criminal trial of O.J. Simpson opens in California
United States Holocaust Memorial Museum: Ralph Appelbaum Associates
Altoids “The Curiously Strong Mints” poster: Leo Burnett Company
Seven titles: Kyle Cooper
The Document Company Xerox trademark: Landor Associates
VizAbility CD-ROM: MetaDesign
Little Caesars Pizza “Training Camp” TV commercial: Cliff Freeman & Partners, agency; Propaganda Films, production company
The Public Theater poster: Pentagram Design
TIME print ad: Fallon McElligott
1996
Senate ratifies major arms reduction treaty
Bob Dole wins primaries
Britain alarmed by deadly mad cow disease
Jazz great Ella Fitzgerald dies
Chess computer Deep Blue defeats world chess champion Garry Kasparov
Suspected Unabomber Theodore Kaczynski is arrested at his mountain cabin
The English Patient sweeps the Academy Awards
Bill Clinton reelected president
Olympic Park bombing in Atlanta
Steve Jobs returns to Apple Computer
Turner Classic Movies “Director of the Month” title sequence: R/Greenberg Associates
Anheuser-Busch Budweiser beer “Clydesdales” TV commercial: DDB Needham, agency; Propaganda Films, production company
David Byrne Feelings CD packaging: Sagmeister, Inc.
Golden Gate National Parks Association poster: Michael Schwab
Polaroid “See what develops” print ad: Goodby, Silverstein & Partners
1997
Mother Teresa dies
Edinburgh researchers produce the first clone of an adult animal, Dolly the sheep
Princess Diana dies
Titanic becomes highest-grossing movie to date
Madeleine Albright becomes first female secretary of state Heaven’s Gate cultists commit mass suicide
Tony Blair is appointed prime minister of the United Kingdom
Tiger Woods wins the US Masters at age 21
Mars, Inc. Snickers “Not going anywhere for a while?” TV commercial: BBDO, agency; @radical.media, production company
Rock and Roll Hall of Fame and Museum Rock Facts handbook: Pentagram Design
Huge explosions detonated within minutes of each other in Nairobi, Kenya, and Dar es Salaam, Tanzania, at American embassies; hundreds die and thousands are wounded
Theodore Kaczynski sentenced to four life terms in prison, ending the Unabomber saga
Florida wildfires burn over 40,000 acres, hundreds of buildings damaged or destroyed
South Park pioneers potty-mouth TV
Frank Sinatra dies
Clinton impeached by the House of Representatives over the Monica Lewinsky sex scandal
Dial-A-Mattress TV commercial: Dweck & Campbell, agency; hungry man, production company
Volkswagen tradeshow booth: Mauk Design
Volkswagen New Beetle outdoor poster: Arnold Communications, Inc.
Apple Computer, Inc. “Think Different” poster: TBWA Chiat/Day
Swiss Army Brands print ad: Mullen Advertising
American Oncology Resources annual report: Rigsby Design, Inc.
1999
Hugo Chávez becomes president of Venezuela
Shakespeare in Love wins Best Picture
Dr. Jack Kevorkian convicted for assisting suicide
Kosovo War
Columbine High School massacre
First Apple iBook released
Last Checker Cab in New York City is retired
Pervez Musharraf takes over Pakistan in coup d’état
Mars Climate Orbiter lost due to metric/imperial unit confusion
Introduction of BlackBerry as a paging device
Large protests in Seattle against World Trade Organization—the “Battle of Seattle”
Tazo bottled tea: Sandstrom Design
The REMEDI Project website: Josh Ulm
L.L. Bean print ad: Mullen Advertising
Xilinx annual report: Cahan & Associates
Outpost.com “Gerbils” TV commercial: Cliff Freeman & Partners, agency; hungry man, production company
Absolut DJ website: Red Sky Interactive
Tibor Kalman: Perverse Optimist: Pentagram Design
Target print ad: Kirshenbaum Bond & Partners
Colors reflect consumers’ desire for simplicity, spirituality and to celebrate cultural blending
Scrabble print ad: Ogilvy & Mather Singapore
New Leaf Paper logo: Elixir Design, Inc.
2000
Y2K worries lead to no major catastrophes
Trial of suspected bombers in Pan Am Flight 103 Lockerbie bombing (1988)
AOL buys Time-Warner
Windows 2000 released
Vladimir Putin elected president of Russia
Elián González returned to Cuba by US government
Vermont legalizes civil unions for same-sex couples
Vicente Fox becomes president of Mexico; end of PRI rule
Crash of the Air France Concorde in Paris
Summer Olympics in Sydney, Australia
USS Cole bombed at Aden, Yemen
International Space Station receives first crew
US Supreme Court halts Florida recount
George W. Bush elected president
Harley-Davidson print ad: Carmichael Lynch
The Economist poster: Abbott Mead Vickers/BBDO
E*Trade identity: Michael Patrick Partners
Anheuser-Busch “Whassup” TV commercial: DDB, agency; C&C Films, production company
American Legacy Foundation “Bodybag” TV commercial: The Alliance, agency; Redtree Productions, production company
Volkswagen “Turbonium” sitelet: Arnold Communications, Inc.
Blue Q Dirty Girl products: Haley Johnson Design Company
iMac packaging: marchFIRST
Gotham (Hoefler & Frere-Jones), based on vernacular lettering in New York: Tobias Frere-Jones
2001
Wikipedia launches
Former Yugoslavian President Slobodan Milošević surrenders for war crimes charges
Netherlands passes first law since Roman Empire legalizing same-sex marriage
Nepal royal massacre
Toyota hybrid Prius is released worldwide
Anthrax mail attacks
Barry Bonds hits 72 home runs, breaking single-season record
9/11 attacks on World Trade Center and Pentagon
Invasion of Afghanistan, Operation Enduring Freedom
Apple releases first iPod
Enron bankruptcy
Neutraface (House Industries), based on geometric lettering specified by mid-century architect Richard Neutra: Richard Neutra/Christian Schwartz
Rewarding Lives post 9/11 exhibit for American Express: The Moderns
Six Feet Under opening titles: Digital Kitchen
E*Trade “Monkey” TV commercial: Goodby, Silverstein, agency; hungry man, production company
Poster created in response to 9/11: Craig Frazier
Del Monte annual report: Howry Design Associates
2002
New York Times reporter Daniel Pearl kidnapped and murdered
Non-Euro currencies (the French franc, German mark, Italian lira, etc.) no longer valid currencies
A Beautiful Mind wins Best Picture
WorldCom files for Chapter 11 bankruptcy protection (largest in US history to date)
Congress passes joint resolution authorizing President Bush to use force against Iraq
Beltway sniper attacks
Chechen separatists take over Moscow theater
Hu Jintao becomes general secretary of Chinese Communist Party
UN weapons inspectors go into Iraq
BlackBerry smartphone introduced
Sarbanes-Oxley Act impacts annual report design
The Land of Nod “Nodblocks”: Michael Mabry Design
MINI poster: Crispin Porter + Bogusky
Suburban Auto Group “Trunk Monkey” TV commercial: R/West, agency; Hidden City, production company
Drive-Thru Records poster: Aesthetic Apparatus
Skin book cover: Ellen Lupton/ James Bullen
2003
Martha Stewart indicted
Space Shuttle Columbia comes apart during reentry, killing all aboard
First diagnosed SARS reported in Vietnam
Hu Jintao becomes president of People’s Republic of China
Invasion of Iraq
President Bush announces end of major combat operations in Iraq before a “Mission Accomplished” banner
CIA leak scandal begins
Last original Volkswagen Beetle manufactured in Mexico
First Chinese-manned space launch
Michael Jackson indicted on new child molestation charges
Capture of Saddam Hussein
5inch CDs: Segura Inc.
CBC Radio 3 website: in-house
Looplabs: Crash!Media
McIlhenny Co. print ad: DDB Dallas
UPS replaces iconic Paul Rand–designed logo: FutureBrand
IKEA “Lamp” TV commercial: Crispin Porter + Bogusky, agency; Morton Jankel Zander, production company
Procter & Gamble poster: Saatchi & Saatchi
2004
Janet Jackson has “wardrobe malfunction” at Super Bowl
The Lord of the Rings: The Return of the King wins eleven Oscars
Terrorist attacks on Madrid trains, killing 190
Revelations of prisoner abuse at Abu Ghraib
Massachusetts legalizes same-sex marriage
Ronald Reagan dies
First private spaceplane, SpaceShipOne
UN reports crimes against humanity by Sudan in Darfur
Martha Stewart serves five-month sentence
Boston Red Sox win first World Series since 1918
George W. Bush reelected president
Orange Revolution in Ukraine
Huge earthquake centered off Sumatra devastates Southeast Asia with ensuing tsunami tidal waves; more than 185,000 die
The Baby Owner's Manual: Headcase Design
Apple iPod print ad: TBWA\Chiat\Day
Target outdoor board: Peterson Milla Hooks
Sega Beta-7 integrated campaign: Wieden+Kennedy
Citi “Chassis” identity theft TV commercial: Fallon, agency; Thomas Thomas Films, production company
Bahamas Ministry of Tourism logo: Duffy & Partners
Clearview granted interim approval for use on American road signs: Terminal Design, Inc.
Color trends become wildly divergent as consumer moods swing toward indulgence over abstinence
AIGA: Vancouver Culture Guide: Ricky Castro/Brooke Mackay
Tribeca Film Festival poster: Ogilvy & Mather, Brand Integration Group
Heath Ceramics brochure: Volume Design, Inc.
Mt. Sinai Medical Center print ad: DeVito/Verdi
2005
Launch of YouTube
North Korea becomes nuclear power
Kyoto Protocol imposes greenhouse gas limits
First solo flight around the world by millionaire Steve Fossett
Terri Schiavo’s life ends after lengthy family battle that ended up in US Congress
Death of Pope John Paul II, Cardinal Joseph Ratzinger becomes Pope Benedict XVI
50th anniversary of Disneyland
Lance Armstrong wins seventh Tour de France
First Space Shuttle launch (Discovery) since the Columbia disaster
Hurricane Katrina causes evacuation of New Orleans, great damage and loss of life
Tom DeLay indicted
Burger King “Subservient Chicken” website: Barbarian Group/Crispin Porter + Bogusky
Lemony Snicket’s A Series of Unfortunate Events end titles: Axiom/MWP
Pedigree outdoor board: TBWA\Chiat\Day
Las Vegas Convention and Visitors Authority “What happens here” TV commercial: R&R Partners, agency; Hungry Man, production company
Geico “Caveman” TV commercial: The Martin Agency, agency; Omaha Pictures, production company
Skittles “Sheepboys” TV commercial: TBWA\Chiat\Day, agency; Moxie Pictures, production company
10 Cane Rum bottle: Werner Design Werks
Herman Miller SEE magazine: Cahan & Associates
Formica tradeshow booth: Kuhlmann Leavitt, Inc.
2006
Russia cuts natural gas to Ukraine
Slobodan Milošević dies in his cell
Iran announces it has produced enriched uranium
Israel invades Lebanon in reprisal to Hezbollah kidnapping of two Israeli soldiers
War in Somalia begins
Pluto demoted to “dwarf planet” status by International Astronomical Union
Google buys YouTube
Recovery of The Scream and another Edvard Munch painting
Saddam Hussein sentenced to death, executed just before end of year
Lexus IS Hologram: Team One
GE Fortune Innovation Conference graphics program: Stone Yamashita
Publix Super Markets packaging: Publix Creative Services
Axe “Gamekillers” campaign: Bartle Bogle Hegarty
HP “Hands” TV Commercial: Goodby, Silverstein & Partners, agency; Motion Theory, production company
2007
Hillary Clinton launches bid for White House
First female Speaker of the House, Nancy Pelosi
Apple launches the iPhone
Virginia Tech massacre
Four arrested for plotting to bomb JFK International Airport
Concert for Diana at Wembley Stadium
Live Earth concerts around the world
Final book in Harry Potter series released
Collapse of I-35 bridge over Mississippi River in Minneapolis, Minnesota
100th anniversary of the Boy Scouts
Myanmar protests
Marion Jones admits to using banned substances and relinquishes five Olympic medals
Benazir Bhutto assassinated
Subprime mortgage crisis begins
Led Zeppelin reunion
Philips Bodygroom website: Struck Design/Tribal DDB New York
One Laptop per Child foundation logo: Pentagram Design
Smirnoff viral video: Bartle Bogle Hegarty, agency; HSI Productions, production company
Apple “Mac vs. PC” TV commercial: TBWA\Media Arts Lab, agency; Epoch Films, production company
Signature Theatre commemorative book: Design Army
Worldchanging book: Sagmeister Inc.
London 2012 Olympic logo: Wolff Olins. Animated footage of the logo was removed from the organizers’ website after fears it would trigger epileptic seizures.
2008
Fidel Castro resigns as president of Cuba
Cyclone Nargis kills 130,000 in Myanmar
Chengdu earthquake kills over 69,000 in central China
Terrorist attacks in Mumbai, India, kill 195
Musharraf resigns as president of Pakistan
Lehman Brothers files for bankruptcy
$750 billion bailout approved by Congress
Barack Obama becomes first African American president-elect of the United States
Summer Olympics in China
Quiksilver, Inc. annual report: Stoyan Design
Stanford Lively Arts integrated branding program: Chen Design Associates
California Milk Processor Board “Get the Glass!” website: North Kingdom/Goodby, Silverstein & Partners
2009
Michael Jackson dies
President Obama orders more troops to Afghanistan
General Motors files for bankruptcy
Swine flu pandemic
Iranians protest presidential election results
Kanye West interrupts Taylor Swift at MTV Video Music Awards
Time Warner spins off AOL and Time Warner Cable
Google acquires AdMob
Zynga launches FarmVille
NASA discovers water molecules in the polar regions of the moon
US unemployment rate hits 10.2 percent
Fort Hood mass shooting
Geneva County shooting spree
Teknion showroom: Vanderbyl Design
360 Architecture identity program: Design Ranch
Chicago Cubs outdoor: Jones
Vibrant colors bring reassurance and respite during the Great Recession
Dos Equis “Most Interesting Man in the World” TV commercial: Euro RSCG New York, agency; @radical.media, production company
Poster for the 2008 San Antonio Zoo Ball: Bradford Lawton
The Cooper Union logo: Doyle Partners
Shiner print ad: McGarrah Jessee
2010
BP oil spill
Apple launches the iPad
Elena Kagan confirmed to the US Supreme Court
US Supreme Court rules in favor of Citizens United
Haiti earthquake
33 Chilean miners rescued after being trapped underground for 69 days
Affordable Care Act signed into law by President Obama
Kathryn Bigelow becomes the first woman to win the best director Oscar
Eyjafjallajökull volcanic eruptions
Printer cartridge bomb plot
Cheonan, a South Korean naval ship, sinks; North Korea denies responsibility
WikiLeaks posts classified documents
President Obama declares end to US combat operations in Iraq
Old Spice’s “Smell Like a Man, Man” TV commercial: Wieden+Kennedy, agency; MJZ, production company
Eames auction catalog: Jennifer Mahanay/Wright
Western Railway Museum poster: Duncan/Channon
Andrew Bird poster: Aesthetic Apparatus
Snickers TV commercial: BBDO New York, agency; MJZ, production company
Help Remedies packaging: ChappsMalina/Little Fury
Kraken rum bottle: Stranger & Stranger
MINI poster: Butler, Shine, Stern & Partners
2011
Occupy Wall Street
Arab Spring uprisings
Japan earthquake, tsunami and nuclear disaster
Oslo bombing and Utøya mass shooting
US congresswoman Gabrielle Giffords critically injured in Tucson supermarket mass shooting
NASA’s final space shuttle mission
Penn State child sex abuse scandal
Steve Jobs and Kim Jong-il die
Osama bin Laden killed
Syrian civil war begins
Catherine Middleton and Prince William marry
Drought and famine in East Africa
Muammar Gaddafi killed
john st. case study video parody: john st., agency; Sons and Daughters, production company
Volkswagen “The Force” TV commercial: Deutsch, agency; Park Pictures, production company
Honey & Mackie’s packaging: Wink
MoMA German Expressionism exhibition graphics: in-house
Procter & Gamble Bounty poster: Leo Burnett Toronto
Fleet Feet Sports annual report: Elephant in the Room
Toyota Sienna “Swagger Wagon” music video: Saatchi & Saatchi LA
PUMA packaging: fuseproject, design firm
2012
Hurricane Sandy tears through the East Coast
Facebook buys Instagram
JOBS Act signed into law by President Obama
Aurora, Oak Creek and Sandy Hook mass shootings
Trayvon Martin killed
US consulate in Benghazi attacked
Deferred Action for Childhood Arrivals announced by President Obama
Curiosity rover lands on Mars
President Obama visits Myanmar
David Petraeus scandal
Barack Obama reelected president
Crown Maple Syrup packaging: Studio MPLS
City Year print ad: Arnold Worldwide
Mohawk identity program: Pentagram
Allstate “Mayhem” TV commercial: Leo Burnett, agency; The Directors Bureau, production company
Harriet Series (Okay Type) is a rational serif typeface inspired by both transitional faces, such as Baskerville, and modern faces, like Century, while also adopting contemporary features: Jackson Cavanaugh
Austin Beerworks packaging: Helms Workshop
New York Lottery poster: DDB New York
Open Doors Academy annual report: Little Jacket
2013
Xi Jinping named president of the People’s Republic of China
Nelson Mandela dies
HealthCare.gov launches with serious technical difficulties
Boston Marathon bombing
Edward Snowden reveals US government mass surveillance
Atmospheric carbon dioxide reaches a level of more than 400 parts per million
Jorge Mario Bergoglio becomes Pope Francis
US Supreme Court strikes down key part of Defense of Marriage Act
Detroit files for bankruptcy
Twitter goes public
Sarin attack in Ghouta, Syria
Washington Navy Yard mass shooting
Typhoon Haiyan kills more than 6,000 in the Philippines
Ram Trucks “Farmer” TV commercial: The Richards Group, agency; 3008, production company
Québec Automobile Insurance Corporation TV commercial: lg2, agency; Quatre Zéro Un, production company
IBM THINK exhibit: Ralph Appelbaum Associates Inc./Mirada/SYPartners
PUBLIC Bikes poster: Morla Design
United States Green Building Council annual report: Polygraph
Newsweek Mad Men special issue: Hill Holliday Boston
Wee Society poster: Office: Jason Schulte Design
2014
Scotland votes to remain part of the United Kingdom
ISIL releases videos of beheadings
Bill Cosby rape allegations
Michael Brown and Eric Garner killed
Ebola epidemic in West Africa
Russia’s annexation of Crimea
US Supreme Court rules that a warrant is required to search a cell phone
Philae lander touches down on comet
Sony Pictures hack
Schoolgirls kidnapped by Boko Haram
Malaysia Airlines Flight 370 disappears
ISIL takes control of Mosul, Iraq
South Korean ferry Sewol capsizes
United States–Cuba relations thaw
Subaru “Meet the Barkleys” TV commercial: Carmichael Lynch, agency; SKUNK, production company
Los Angeles Institute of Architecture and Design annual report: Brad Bartlett Design
Druk (Commercial Type) was designed without a normal width and nothing lighter than a medium weight; it’s meant to be either heavy and condensed or heavy and wide: Berton Hasebe
Procter & Gamble, Always #LikeAGirl TV commercial: Leo Burnett Chicago/Leo Burnett London/Leo Burnett Toronto/MSLGROUP, agencies; Chelsea Pictures, production company
National September 11 Memorial & Museum: Local Projects
350 Action Climate Name Change campaign: Barton F. Graf 9000
Molson Canadian beer fridge campaign: Rethink
Softer colors act as an antidote to modern-day stress while suggesting future-facing creativity and originality
Chandra rugs pattern catalog: Ferreira Design Company
2015
Charlie Hebdo shooting
US Supreme Court legalizes same-sex marriage nationwide
Charleston church, San Bernardino and Umpqua Community College mass shootings
Europe’s refugee crisis
Greece’s $95-billion bailout package approved
China replaces one-child policy with two-child policy
Nepal earthquake
Volkswagen emissions test scandal
FCC enacts strict net neutrality rules
Hurricane Patricia hits Mexico
Bombings and shootings in Paris, France, including at the Bataclan theater
Russia joins Syrian civil war
Saudi Arabia and United Arab Emirates lead intervention in Yemen Myanmar’s Rohingya refugee crisis
Montréal en histoire identity program: Paprika
HBO Go digital advertising: SS+K, agency; O Positive, production company
Gatorade “Ben Jackson, Never Finished” online video: FleishmanHillard Chicago/VML, agencies; Shawn Corrigan Pictures/Steve Boyle Photo, production companies
Snickers print ad: BBDO Toronto
Spotify identity: COLLINS
Avocados From Mexico TV commercial: GSD&M, agency; Biscuit Filmworks, production company
Meg J. Roberts poster: Eric Karnes
2016
United Kingdom votes to leave the European Union
Orlando nightclub shooting
Russia interferes in US presidential election
Democratic National Committee email leak
President Obama visits Cuba
Colin Kaepernick takes a knee
Panama Papers published
North Korea announces successful hydrogen bomb test
David Bowie, Fidel Castro, Prince and Antonin Scalia die
Ecuador earthquake
Transgender people allowed to enlist in US military
AlphaGo beats Lee Sedol
Hurricane Matthew
Standing Rock protests
Donald Trump elected president
Bloomberg San Francisco Tech Hub environmental graphics: Volume Inc.
Nike pop-up store: Hybrid Design
Fort Point identity: Manual, design firm
Canadian Journalists for Free Expression print ad: Juniper Park\TBWA
REI #OptOutside campaign: Venables Bell & Partners
YO BK Hot Yoga poster: J. Walter Thompson New York
“Say No To Spec” video: Zulu Alpha Kilo
State Fair of Texas identity: Matchbox Studio
2017
Kellyanne Conway uses phrase “alternative facts”
Robert Mueller appointed to lead investigation of Russian interference in 2016 US presidential election
NFL players take a knee
Las Vegas and Sutherland Springs church mass shootings
#MeToo movement
Charlottesville protests
Bombing at Ariana Grande concert
Women’s March
Total solar eclipse
Opioid epidemic declared a national public health emergency
Hurricanes Harvey, Irma, Jose and Maria
Firecracker Pizza mural: TOKY
Cialis Staycations postcards: DDB Canada
Burger King print ad: DAVID
Radio Flyer poster: FCB Chicago
Polaris Music Prize poster: Monnet Design
SFMoMA visual identity: San Francisco Museum of Modern Art Design Studio
Budweiser America packaging: Jones Knowles Ritchie
State Street Global Advisors Fearless Girl installation: McCann New York
2018
Camp and Woolsey fires
Parkland, Thousand Oaks, Santa Fe High School and Pittsburgh synagogue mass shootings
March For Our Lives and national school walkout to protest gun violence
Facebook–Cambridge Analytica data scandal
Stormy Daniels scandal
Christine Blasey Ford accuses Brett Kavanaugh of sexual assault
Jamal Khashoggi assassinated
Meghan Markle and Prince Harry marry
AT&T–Time Warner merger
Democrats win control of US House of Representatives
Trump administration’s family separation policy
Net neutrality repealed
Microsoft buys GitHub
George H. W. Bush dies
Spotify “Pride Stories” animation: Giant Ant
McDonald’s Restaurants of Canada Ltd. outdoor board: Cossette, ad agency
It’s a Tide Ad TV campaign: Saatchi & Saatchi New York, agency; Ratting Stick Traktor Inc., production company
El Salvador massacre victims poster: Underline Studio
Equator coffee bags: Studio Scott
P&G “The Talk” TV commercial: BBDO New York, agency; The Corner Shop, production company
Colin Kaepernick ad: Wieden+Kennedy
Center for the Study of Political Graphics identity: Blok Design
2019
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