Uniqlo's motto is Made For All, which to them means not only that they make clothes for all kinds of people, but that they want to make things better for as many people as possible, including the people who make and sell their products, the people who buy them and everybody else too. With the construction barricade outside Uniqlo's Fifth Avenue flagship store, Open wanted to introduce some of the benefits of Made For All to the world. Typeface: Uniqlo Bold.