Vivus develops therapeutics for sexual dysfunction for both men and women. Vivus wanted us to create a solution that helped them differentiate their products from others on the market—and find a compelling way to show that female sexual dysfunction is a relatively new and untapped market. The eclectic mix of humorous images help reinforce the idea that sexual dysfunction is universal without being too serious. 84 pages, 5 1/2 x 7, perfect-bound, 4-color and PMS throughout.
