This site was developed to be used as a sales tool by Edge Eyewear reps; the target audience is buyers from hardware stores thinking about carrying the line. This site is unique from the standpoint that it really functions as an online version of a leave-behind, a catalog that buyers can look at after a sales rep has made a presentation. Visitors who venture beyond the rather lengthy intro will be pleasantly surprised by what we think is one of the most compact, yet complete product catalogs (with stellar product photography and engaging interactive content) we've seen in a long time.

• Content is organized into a handful of clear and distinctive categories in a dynamic navigation with dropdown menus and obvious hierarchical visual cues.

• A key interactive feature is the Virtual Test Lab; although we're not quite sure how accurate the "test results" are, it's an entertaining way to demonstrate the company's confidence in the durability of their product.

• One of the cool things about this site is the way it relays the technical information that people need about protective eyewear and presents it in a way that's readable, understandable and interesting.