Burp serves killer burritos—fast, fresh and full of attitude. We needed to make an immediate impact on a low budget, and distance them from the generic takeaway food segment. The solution was found in masked Mexican wrestling culture. Four characters, complete with bios, were developed to represent each burrito—chicken, beef, pork and vegetarian. They embody honor, tradition and a no-holds-barred approach to quality food—with a healthy sense of humor.
