Trevor Bell/
Anthony Chelvanathan/
Noel Fenn/
Mark Nilsen, art directors
Andrew Caie/
Kevin Hoessler/
Morgan Kurchak/
Steve Persico, writers
Noel Fenn, designer
Ian Kay, associate creative director
Lisa Greenberg/
Judy John, creative directors
Judy John, chief creative officer
David Freedman, interactive developer
Felix Wardene, technology director
Infomen, illustrator
David Eades, agency producer
Thomas Degez, interactive producer
Leo Burnett, Toronto, ad agency
IKEA, client
IKEA was opening a new store in Richmond, British Columbia, and they wanted to get 10,000 people there on opening day. The problem was, how do you get that many people to show up on a Wednesday morning? Our solution: Coupons have been used to drive people to stores for decades. And they work. So we turned men, women, children, truck drivers, nail salon workers and everyone else into coupons. Or, as we like to call them, Hüman Coupons. All you needed to bring, to get up to 60 percent off, was you.
