Maison Théâtre stages plays written and produced for a young audience of two- to seventeen-year olds. To rejuvenate the brand in the image of its young audience, we created a new brand strategy—a playful identity evoking the theatre's mission and placing its audience in a prominent position in the world of cultural family entertainment. Our tools: a dynamic launch, revitalizing the building exterior and an advertising campaign using super panels, newspapers, the Web and mailers.
