“We designed packaging for a limited edition of Hirai Brewery’s famous sake product Asajio. The sake brand Hirai was founded more than 300 years ago in Otsu, Shiga Prefecture, Japan. Hirai Tsuruko, the eighteenth successor and sake brewer, teamed up with various designers and artists for this Sakeraku project in the hopes of creating distinctive sake packaging. We wanted to reflect the value of the limited edition sake in the design. Taking inspiration from Lake Biwa, a famous local scenic spot, we printed a collection of three sake labels with different times and color tones to express how the light uniquely shines on the lake at different points in the day, which also connects the value of Asajio with the preciousness of time.”