“Netflix saw an opportunity to implement a cohesive visual system that could grow along with the brand. Our task was to create a brand simple enough to be easily adapted by agencies around the world and flexible enough to promote the overall service in new markets as well as original programming and high-profile acquisitions in existing markets. The brand guide, which gives partners a central hub for voice and style guide- lines, examples, and digital assets, is constantly evolving. The brand team regularly curates a selection of the best work across different platforms and feeds those dynamically into the brand guide.”