“Fieldwork Facility worked with ten locally oriented businesses in Walthamstow, United Kingdom’s Hoe Street to improve their retail frontage. Our brief was to work closely with them; understand their needs; and see how low-budget, high-impact improvements to shop fronts could increase opportunities for business. Throughout all the shops, we strove to smarten appearances and celebrate independent businesses for their idiosyncrasies. We helped reestablish each shop’s purpose through clearer communication and finally uncluttered years of redundant signage, giving the streetscape room to breathe.”
