“We were asked to help with the brand design, voice and experience of David Lynch’s first-ever Festival of Disruption. Lynch himself curated the music and arts festival. Using his handwriting as the core of the identity, we built out a dynamic design system to honor his distinct worldview. Our work drove site design, social media content, collateral, signage and experiential design, as well as all of the motion and title designs for the interstitial films throughout the festival. We also designed limited edition merchandise and posters, as well as a massively Instagrammed billboard outside the Ace Hotel in Los Angeles stating, ‘THE INDIVIDUAL IS COSMIC.’”