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Rich Kohnke, art director
Dave Hanneken, writer
Dave Hanneken/Rich Kohnke, creative directors
Tim Waite, photographer
Gina Ferrise/Jim McDonald, digital imaging
Global Heathcare Exchange, client
"Global Healthcare Exchange is a virtual partnership made up of such companies as GE, Johnson & Johnson, Siemens and Baxter. They came to us several years ago during the big dot-com craze and today hold the rare distinction of not only surviving, but thriving. When they told us they could supply a heathcare organization with everything from scalpels and MRI systems to pencils and open-backed hospital gowns, the ad seemed to write itself."
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