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Takahisa Hashimoto, art director/illustrator
Taketo Igarashi, writer
Takahisa Hashimoto/Taketo Igarashi, creative directors
Mark Collis, executive creative director
Norihisa Fujita, producer
Ogilvy & Mather Japan K.K., ad agency
Ashtanga Yoga Studio, client
The objective was to widely introduce an Ashtanga Yoga studio. Yoga is very popular in Japan, but many studios teach yoga as a mere extension of beauty care; Ashtanga is an authentic yoga stream from India, which requires physical discipline. The poster speaks to those who want to live healthy and have deep interest in yoga and communicates that these classes will help them regain mental and physical energy.
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