“The Yerba Buena Center for the Arts (YBCA) in San Francisco extends what an art center can be, showing work that spans the realms of art, civic engagement and public life. To transform all aspects of the YBCA’s visual and verbal identity, expand its reach, and broaden its relevance for people everywhere, we created an ad campaign, posters, print materials, stationery and a website designed in collaboration with the London-based digital studio Bureau for Visual Affairs.”